Home News > Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft brings the hype to Assassin's Creed Shadows… sort of

by Henry Mar 19,2025

Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, curiously labeled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably high-quality—smooth, cinematic, and visually stunning—its placement raises questions. The decision to promote the game via a traditional TV ad, then subsequently posting it on YouTube, feels somewhat unconventional. This approach, while not inherently flawed, doesn't exactly exude confidence in the game's launch strategy.

However, speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, a definitive judgment will have to wait until release.