How Much Will Switch 2 Cost? Nintendo Says It Needs to Consider ‘The Price Range That Consumers Expect for Nintendo Products’

Nintendo is carefully considering several factors as it works to determine the price of the upcoming Switch 2. While industry analysts have speculated to IGN that the Switch 2 might be priced at $400 upon its anticipated release later this year, Nintendo has not yet made an official announcement regarding the pricing of its next-generation console.

In a recent Q&A session aimed at investors, Shuntaro Furukawa, the president of Nintendo, addressed the topic of pricing. He noted the importance of understanding current inflation trends and the significant changes in exchange rates since the original Nintendo Switch was launched in 2017. Furukawa emphasized the need to consider the price expectations of consumers for Nintendo products. "We are aware that, in addition to how inflation is currently proceeding, the exchange rate environment has also changed significantly since around the time we launched Nintendo Switch in 2017," he stated. "We also need to consider the price range that consumers expect for Nintendo products. We think a multifaceted consideration of these factors is needed when deciding on the price of a product. I cannot tell you a specific price for Nintendo Switch 2 at this time, but we are taking various factors into account."

It's crucial to delve into the details of Nintendo's pricing strategy. The original Nintendo Switch was launched at $299.99 and maintained that price for several years. Now, nearly eight years later, the question arises: what price range do consumers expect for Nintendo products? Competitors like Sony and Microsoft have recently increased the prices of their current-generation consoles due to rising costs, inflation, and currency fluctuations.

As previously mentioned, analysts predict that Nintendo might set the Switch 2's price at $400. This would mark an increase from the $300 launch price of the original Nintendo Switch, which Nintendo continues to offer at that price outside of sales or bundles. The Nintendo Switch OLED model is priced at $350, while the Nintendo Switch Lite costs $200. Although details about the Switch 2's specifications and features remain sparse beyond Nintendo's brief video reveal, the indications are that it will be a more powerful and larger next-generation console, making a $400 price point seem plausible.

Nintendo Switch 2 - First Look

28 Images

Nintendo has scheduled a Switch 2 Direct for April 2, where they will provide a more in-depth look at the console following its initial reveal last month. The reveal showcased the Switch 2's form factor, hinted at what could be Mario Kart 9, and introduced a potential 'mouse' mode for the new Joy-Con.

However, many questions about the Switch 2 remain unanswered, such as the function of the new Joy-Con button, the console's power capabilities, and the purpose of its new ports. Nintendo plans to host Switch 2 hands-on events in various cities worldwide to give fans a chance to experience the console firsthand.

Meanwhile, Furukawa confirmed that Nintendo has no plans to adjust the price of the original Switch, despite the upcoming launch of the Switch 2, indicating that the pricing of the current model will remain stable.