Flexion, EA partner to expand hit mobile games to new app stores

Flexion and EA have once again joined forces to expand the reach of EA's mobile game catalog to alternative app stores. This move enhances accessibility for gamers who prefer not to use Google Play or the iOS App Store. It signifies a major shift in how large publishers view the potential of distributing their games beyond the traditional Apple and Google ecosystems.

The landscape of alternative app stores has been rapidly evolving, particularly since Apple opened its doors to them in regions like the EU. This development has sparked widespread discussion and interest. Previously, Flexion successfully brought Candy Crush Solitaire to these alternative platforms, setting the stage for this latest collaboration with EA.

You might be wondering, "What does this mean for me?" Historically, mobile gaming has been dominated by the iOS App Store and Google Play. But recent legal changes have compelled Apple and Google to relax their stringent policies, paving the way for alternative app stores to flourish. This shift benefits gamers with enticing incentives designed to draw in new users.

For instance, the Epic Games Store has gained attention with its free game offerings. While it's unlikely that the platforms Flexion is targeting will match this generosity, expect more flexible policies compared to those of Apple and Google. These policies could enhance your gaming experience in various ways.

Looking at the bigger picture, EA's involvement is a significant indicator of industry trends. As a major player in the gaming world, known for acquiring smaller developers, EA's move towards alternative app stores suggests a broader acceptance and potential growth in this sector.

While it's not yet clear which specific EA games will be available on these new platforms, speculation abounds. Titles like Diablo Immortal and other Candy Crush games are strong contenders. This expansion could offer gamers more choices and better deals, ultimately reshaping the mobile gaming market.