Barbie Joins Forces with Stumble Guys in Epic Crossover

Stumble Guys and Barbie team up again, this time for a new toy line! Exclusively available at Walmart and other international retailers, this collaboration is poised to be a hit with kids (and their parents' wallets).

While the debate between Stumble Guys and Fall Guys rages on, Stumble Guys' impressive success is undeniable, largely fueled by strategic collaborations. Their previous partnership with Mattel's Barbie proved highly successful, making this new venture unsurprising.

However, this collaboration takes an unexpected turn – it's not an in-game event, but a new line of toys! Just in time for the holidays, limited-edition plushes of Barbie and Ken in their Stumble Guys styles will be available.

The toy line, available exclusively at Walmart in the US and select international retailers, includes blind box figures, six-pack sets, other action figures, and the aforementioned plushes.

Fall Guys' failure to launch a mobile version before its competitors was a significant misstep. Stumble Guys' mobile success proves the obstacle course battle royale formula is a winner, especially when launched early. Stumble Guys is cleverly capitalizing on this success, mirroring Barbie's ongoing strategy of reinvention to engage new generations.

While this collaboration is interesting news, let's shift focus to upcoming releases. Stay ahead of the curve with our new series, featuring our latest subject: Your House.