AI-Empowered Brandshield Restores Itch.io Platforms after Digital Disruption

Funko has issued a statement regarding the temporary suspension of Itch.io, allegedly triggered by its brand protection software. Let's delve into Funko's response.

Funko and Itch.io in Private Discussions

Funko's official X (formerly Twitter) account addressed the situation, emphasizing its respect for the indie gaming community and its creators. They confirmed that a brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development site, leading to a takedown request. Crucially, Funko clarified that they did not request a complete shutdown of Itch.io and expressed relief at the platform's swift restoration.

Funko stated they are now in direct communication with Itch.io to resolve the matter and thanked the gaming community for its understanding.

However, Itch.io's owner, Leaf, provided further context on Hacker News, revealing the takedown stemmed from a "fraud and phishing report," not just a simple takedown request. This report was sent to both the hosting provider and registrar, resulting in the automated shutdown of the entire domain, despite Leaf's immediate action to remove the offending page. Leaf also noted, unmentioned in Funko's statement, that Funko's team contacted his mother.

For a more detailed account of the Itch.io shutdown, please refer to Game8's previous article.